As we all know, Chinese lighting manufacturers are located in different parts of the country, and the competition is fierce. The role played by such a competitive trend has both positive and negative aspects. Recently, when will the reporters break the brand-free era of Chinese lighting companies? The topic was in-depth communication with Steve Wright, former president of IES (North American Lighting Engineering Association) and now a member of IALD (International Lighting Designers Association). He analyzed that on the one hand, the arms race of competitive technology will follow, on the other hand, this kind of competitiveness will lead to more intense price wars between enterprises, and ultimately the price of products will become a price. Nowadays, many enterprises are self-cultivating on a small piece of land, without restraint, cooperation, and exchange, thus forming a long-term awareness of ideas and behaviors. Steve, as a lighting designer who has cooperated with Chinese lighting manufacturers and design agencies for many times, expressed his thoughts: China still has a well-made lighting company, and several major brands are not good at exporting transcripts. There are also many traces of Chinese LED product brands in the Australian market, such as floodlights, buried lights and accessories. As far as the export market is concerned, I think that the most important thing for Chinese lighting manufacturers is to cultivate good cooperative relations with foreign companies. I personally cannot accept lighting products that are not supported by dealers because they can solve problems such as ordering, transportation, warehousing, and guarantees. In his view, in addition to addressing technology, Chinese lighting manufacturers should study more of the unique aesthetic design of their own brands, rather than being subject to the design of manufacturers in Europe and the United States, or even their products. On the other hand, it is also necessary to strengthen cooperation with outstanding designers in the industry, including lighting designers, interior designers, architects, etc., and excel in product design. In order for Chinese lighting companies to have products and brands, it is also necessary to add auxiliary aids to help cultivate international brands to borrow external strengths, such as whether they can capture brand nutrition at major international exhibitions. Steve admits that this is part of an overseas market expansion plan. In order to find distributors who can represent their products in the local area, Chinese luminaire manufacturers must promote their products and business models to potential customers and networks.