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On May 4, 2011, CNHTC Commercial Vehicle Sales Department held a video conference for all the officers, conscientiously implemented the requirements of the group company, combined with the actual situation of the marketing management work of the CNHTC Commercial Vehicle Sales Department, and asked all staff members to study conscientiously. Deeply comprehend, with innovative thinking, clear thinking, arduous efforts and more effective measures, made every effort to promote the great undertaking of the second undertaking, and made the second undertaking as the sales department of China National Heavy Duty Truck Commercial Vehicles to achieve rapid development and complete the marketing of the whole year. The spiritual power to manage various goals and tasks.
The first is to unify the thinking, establish confidence, and fully implement the second undertaking project. The implementation of the second great project of entrepreneurship is a strategic decision made by the group company at the beginning of the second decade of this century; it is a fundamental measure to achieve the strategic objectives of the Twelfth Five-Year Plan; it is to improve the overall competitiveness of the company and put China Heavy-duty trucks are making unremitting efforts to become stronger, stronger, and bigger; and they are the basic support and protection conditions for constantly improving the quality of employees, improving their working ability, and improving the quality of life.
All the cadres and staff were required to act quickly and actively participate in the great project of the second undertaking and realize the new development of CNHTC's commercial vehicle sales department. The branches and sub-branches in various regions must combine the actual situation in the region, clarify the working ideas, clarify the sales growth targets in the region, and put work measures in place. In the face of business objectives, we encourage distributors, service stations, and remodeling plants to cooperate with a large number of cooperatives, and put forward clear requirements, clear goals, specific requirements, and measures in place.
The second is the close combination of work practices and in-depth consideration of the second entrepreneurial spirit. The Group's two-tier service system construction, sales structure adjustment, use of financial tools, refinishing resources, inventory processing, and other work are closely integrated with the regional marketing services, innovative thinking, in-depth thinking, science for the next step The plan proposes scientific, concrete and practical ideas and measures.
The third is to take measures and promote sales to contribute to the second venture. With the “Xunlei†action plan of the group, the program of activities such as thanksgiving users will be formulated, and the branch shall be promptly and conscientiously conveyed to the distribution unit. According to the plan, propaganda around dump trucks, new models, financial support, etc.; terminal promotion and high-level visits; advertising Propaganda and others started a series of work.
Combine the "thanks for the user" campaign to fully develop product promotions. Especially in the main sales area, members of the leadership team of the CNHTC Commercial Vehicle Sales Department and the Product Promotion Department are in the front line to assist the Subsidiary in increasing product promotion publicity so as to ensure that every single product will compete.
We must work around the regional economic belts. To track and investigate local key projects in the country and master first-hand information. In 2011, all new aspects of the H7 have been greatly improved. The price advantage is obvious. We must actively promote new product advantages in conjunction with promotional activities. Promotions are not limited to promotion, symposiums, and exhibitions. They must be innovative. They must study regional volume programs, launch new promotional models, and guide distribution companies to market according to the company's overall thinking.
Fourth, build a perfect marketing network to pave the way for TGA products. The establishment of a sound steel network in 2011 is the company's focus. A good product must have a high-quality network for underwriting in order to quickly import into the market and increase sales. Requires the branch to combine the actual development of the regional market, further adjust and build the regional network, develop the market at the county level, and achieve seamless integration with customers; at the same time, ask the experts to conduct training on the products of the MAN series vehicle and assembly in a conscious and purposeful manner. Do a good job of preparatory work in advance to do a good job for 2012 TGA vehicle entering the market to ensure that the 2012 Mann series of products will be launched.
Fifth, we must pay close attention to changes in sales volume brought about by policy adjustments. The overloading and over-limitation of the national governance have made the advantages of King Kong's lightweight products more prominent. In particular, the prince's short-distance transport opportunities have greatly increased. Companies in various regions are required to tap the market potential and seek new growth points. In particular, in the areas where governance is oversized, the Prince’s light weight advantage will be used to increase the market for lightweight products.
Sixth, we will vigorously implement the system and implementation year. Highly ideologically, with institutional development as the main line, the Bank formulated normative business operation procedures, improved the risk prevention and control system, elaborated the process of guarantee warehouse business, formulated a lifelong accountability system for risk, implemented comprehensive risk management, and made various tasks. Virtuous cycle.
China National Heavy Duty Truck Commercial Vehicle Sales Department called on all cadres and employees to focus on marketing objectives, define tasks, strengthen confidence, and forge ahead, combine the program of thanksgiving users and implement the cool activities in the summer. This is the second major project for CNHTC Group. The contribution of the implementation.