Continuous innovation capability is the core competitiveness of modern enterprises and a magic weapon for responding to fierce market competition. In recent years, the sanitation special vehicle industry has become increasingly competitive. On the one hand, the environmental survival of the sanitation equipment manufacturing enterprises with low technological level, poor ability to develop new products, and serious homogenization of products has been severely squeezed. The sales volume has been declining year by year, and the profit level of products has fallen sharply. Its market share is getting smaller and smaller. Ultimately, it will have to exit the market.

On the other hand, manufacturers of environmental protection equipment with strong innovation capabilities, such as Zoomlion, Fulongma and Aerospace Chenguang, have new or improved products listed each year to meet market demands, guide the market, and position the company in the industry. Increasingly, the market share has continued to increase, innovative products have maintained higher profits, and the scale of enterprises has gradually grown and developed steadily.

Learning the international advanced technology and correctly grasping the market space and development trend of the industry are the preconditions for the continuous innovation of the company. The following will analyze the market space of the road cleaning cleaning vehicle industry, in order to grasp the real-time dynamics of the industry, guide the direction of the company's progress, and occupy favorable conditions in the industry competition.

1. Sales forecast of road surface cleaning vehicles and analysis of market stock at the end of the year

Sanitation special vehicles are an important component of sanitation equipment. They can be classified into road cleaning vehicles, garbage collection transfer vehicles and other sanitation vehicles based on their functions. Road cleaning vehicles include road sweepers, road sweepers and cleaning vehicles. And sprinkler and so on. With the rapid development of our country’s economy and the continuous improvement of people’s living conditions, the requirements for the cleanliness and sanitation of the urban environment are also increasing. The cleaning work on the urban street pavement, highways, first-class roads and secondary roads are all required to get rid of the traditional manual cleaning. Because of the low-efficiency operation method, the market demand for sweepers with high mechanization and high sweeping efficiency rapidly expanded, and the road cleaning work vehicles entered a stage of rapid development. As shown in Figure 1, the annual growth rate of road surface cleaning vehicles in 2003-2009 is around 26%. With the recovery of the global economy and the support of national policies, it is expected that the road cleaning vehicle market in China will continue to maintain this relatively high growth rate. The market size will increase year by year to RMB 4,221,197,000 in 2010-2013, as shown in Figure 2 .

Chart 1 Sales of Road Surface Cleaning Vehicles 2003-2009

Exhibit 2 Road Cleaner Truck Sales Forecast for 2010-2013

The effective life of road surface cleaning vehicles is usually 7 years. Based on this, the market capacity at the end of 2009 is estimated to be 853.45 million yuan. Similarly, the market stock at the end of 2010-2013 is expected to be shown in Figure 3. The market stock of road cleaning trucks at the end of the year will remain The annual rate of 23% increases.

Chart 3 Predicted market inventory of road cleaning trucks at the end of 2009-2013

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2. Theoretical market capacity of road cleaning vehicles and analysis of market gap at the end of the year

With the progress of society and the improvement of urban modernization, the importance of road cleaning vehicles in the construction of cities, airports and highways has become increasingly significant, which has increased the market space for sanitation vehicles. Because of the current situation in China, “there are too many historical debts and the overall level of environmental sanitation is still relatively low. There is still a big gap between the development of the national economy and the urban construction. It is unable to meet the requirements of towns for environmental sanitation and restricts the development of urban construction” (cited The National Eleventh Five-Year Plan for Urban Environmental Hygiene (English), so the theoretical market capacity still has a lot of room for improvement.

Road surface cleaning vehicles are mainly used for cleaning and cleaning of urban roads and various types of highways. Therefore, their market demand will increase with the increase of urban roads and highway mileage. At present, the urban road mileage increases at an annual growth rate of 4.38%, the urban road cleaning area increases at a rate of 10.34% per year, and the mileages of highways, first-grade highways and second-grade highways increase by 16.98%, 14.74% and 7.25% respectively. As shown in Table 4, it can be predicted that the expressway, first-grade highway and second-grade highway mileages in 2013 were 121,815 kilometers, 103,053 kilometers and 1,064,377 kilometers, which provided a good impetus for the continuous growth of the market space for road cleaning cleaning vehicles.

Chart 4 Actual and Forecasted Mileages of Expressways, First Class Highways, and Grade Two Highways, 2003-2013

With reference to the standard configuration requirements of Highway Maintenance Engineering Machinery Standards for expressways, first-grade highways and secondary highways, the growth of highways and first-class highways will increase the demand for 1.13 million yuan for the road surface cleaning vehicles for every 100 kilometers; Every 100 kilometers of road will bring 1.248 million yuan of demand. In terms of urban roads, an increase of 10,000 square meters in cleaning and cleaning area will bring a demand of 16,000 yuan for sweeping vehicles and cleaning sweeping vehicles. Each additional 100 kilometers of urban roads will bring 88.8 million for other types of sanitation vehicles. . From this, it can be inferred that the theoretical market capacity of road cleaning trucks for 2010-2013 is shown in Table 5, with an annual growth rate of about 9%.

Chart 5 Theoretical Market Capacity of Road Cleaning Trucks

From this, it can be estimated that the market gap for 2010-2013 is decreasing at 6%, as shown in Figure 6:

Exhibit 6 Market Preservation Forecast for 2010-2013 Road Cleaner Truck Market

Based on historical data, it can be expected that the sales volume of road cleaning vehicles will maintain a 13% growth in 2010-2013, and the market stock will maintain a growth of 23% at the end of the year, then the theoretical market capacity will be 9% annual growth. Although the market gap forecast for 2010-2013 is decreasing, the market gap is still as high as RMB 999.56 million as of the end of 2013.

It can be seen that if the road surface cleaning vehicles continue to maintain an annual growth rate of 13% in the next four years, the market holdings still cannot meet the market demand, and the distance from the theoretical market capacity is still very large. It still takes a long time to make up for historical debts. Time, so the future of road cleaning vehicles still has a lot of market space to be developed.

Summary: Through comprehensive and scientific analysis of the sales of road surface cleaning trucks, the effective years of use, and the growth of highway mileage from 2003 to 2009, it is expected that the industry will continue to develop steadily in 2010-2013, with a huge market space and strong innovation capabilities. Excellent companies will do a great job in this vast world.

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