At present, China has become the world's largest LED lighting production, application and exporting country. According to the "2016 China Semiconductor Lighting Industry Development White Paper" data, in 2016, the overall output value of China's semiconductor lighting industry exceeded 500 billion yuan for the first time, and the industrial scale reached 521.6 billion yuan, an increase of 22.8% compared with 2015. In the "13th Five-Year Plan for Development of Semiconductor Lighting Industry", it is estimated that the overall output value of China's semiconductor lighting industry will reach 100 billion yuan in 2020. It can be seen that in the next few years, the scale of China's semiconductor lighting industry will continue to grow.

However, behind the rapid development, China's semiconductor lighting industry has also become the hardest hit area of ​​“chaos”. Due to the relatively low capital and technology threshold and the support of national policies, many semiconductor companies are flocking, the market is chaotic, and various chaos is frequent. Quality, low-price competition, triangular debt, contract disputes, etc. It is not uncommon. In addition to the lack of standards and industry standards, the cause of such chaos is fundamentally that enterprises must operate in good faith, which is also the basic requirement for the healthy development of enterprises and even industries. The next case will be a good illustration of the problem.

It took three years for the lawsuit to be blamed.

Love will also start from a papersuit from Philips. In December 2014, Philips filed a lawsuit against Jingtongliang Company, Aoleilang Company and Tianyi Taipu Company in Jing'an Court, mainly for the payment of the money owed by Philips to the company after October 3, 2014. Due to the disputes between the three companies regarding the amount of the “repayment promise” and the fact that there is a property confusing between Huang Weiming and Aolan, the case has become more complicated and both parties have invested a lot of energy. Used for proof of representation.

As of September 21, 2017, after nearly three years of litigation, the evidence provided by the multi-party, Jing’an Court finally ruled that the three companies, such as Tianyi Taipu, dismissed the appeal reason for the “repayment commitment”, Tianyi Taipu The reasons for the appeal of the company and Other three companies cannot be established, and they should jointly assume the responsibility for repayment to Philips. In addition, regarding whether Huang Weiming needs to bear the problem of debts and joints, Jing’an Court found that the dispute in this case occurred during the period when the company was a one-person company and the shareholder was Huang Weiming. The evidence provided is not sufficient to prove that the property between Ao Leilang and Huang Weiming is independent of each other. Huang Weiming shall cope with the joint liability of Aolan Company for the debt of Philips. The litigation costs incurred during the period were jointly undertaken by Tianyi Taipu and other three companies and Huang Weiming.

Through this case, we can easily find that the losses caused by contract disputes for enterprises will not only be money, but the time and reputation costs incurred will not be neglected, especially in China's semiconductor lighting industry. The performance in the strong process is particularly evident.

Enterprises need to establish a reputation for honesty

In 2017, for the domestic semiconductor lighting industry, Mulinsen's acquisition of Osram lighting business is undoubtedly the most noteworthy event. In March, Mulinsen issued a notice saying that the company's investment in the partnership, Mingxin, a subsidiary of Mingxin, held a 100% stake in LEDVANCE and successfully completed the overseas equity acquisition. This acquisition also represents a new exploration for domestic semiconductor lighting companies to enter the international market.

In recent years, in the face of the “micro-profit era” of the semiconductor lighting market, coupled with the increasingly fierce competition in the domestic market, domestic manufacturers have turned to overseas markets, representative of domestic lighting such as NVC Lighting , Op Lighting , Sunlight Lighting and Foshan Lighting . The company started the overseas market expansion journey early. In addition to the larger market space, entering the overseas market requires companies to pay more attention to the company's brand and product image, especially in developed markets such as Europe and the United States.

With the help of the “13th Five-Year Development Plan for Semiconductor Lighting Industry”, the scale of China's semiconductor lighting industry will multiply. In addition to the growth of independent market demand, more products will be exported to the global market. "The promotion of the brand is crucial. For lighting companies, in the face of more and more international trade needs, it is necessary to put "integrity" in the first place, and by constantly improving product quality and quality, establish a Chinese brand image, thereby getting rid of the "cheap and low quality" label.

summary:

As stated in the opening paragraph, as China's legal system is becoming more and more perfect, "integrity" will become an important criterion for testing business operations. Enterprises also need to have the bottom line of sticking to integrity management, and they need to be brave enough to take responsibility when they encounter disputes. Only in this way can they establish a positive image.

Going to overseas markets will be a rare opportunity for China's semiconductor lighting industry. In the process of “going out to sea”, the brand awareness is gradually improving, which will in turn promote the gradual improvement of the domestic semiconductor lighting industry and promote the healthy development of the industry.

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