China's auto electronics market will exceed 320 billion yuan by 2012

From the traditional cassette drives, to the increasing popularity of CDs, car MP3s, and carborne GPS dynamic navigators, from a single ABS standard to the widespread use of electronic control systems such as EBD and ESP, in recent years, with the Chinese automotive industry The rapid development of the automotive electronics industry is rapidly emerging.

The huge potential automobile market provides a solid foundation for the rapid development of China's automotive electronics industry. Based on the requirements of the market for vehicle safety, energy conservation and environmental protection regulations, the proportion of the automotive electronics industry in the automotive industry will continue to increase, which also provides a rare market opportunity for the development of independent automotive electronics industry.

The automotive electronics industry is gradually expanding Recently, the "2010 China Automotive Industry Development Report" issued jointly by the Research Department of Industrial Economics of the Development Research Center of the State Council, the China Automotive Engineering Society and the Volkswagen Group (China) shows that in recent years, with the Chinese automobile industry With the rapid development, the application of automotive electronic products has become more and more extensive, which has led to the continuous expansion of China's automotive electronics industry.

Statistics show that in 2007 China's automotive electronics sales reached 121.57 billion yuan, an increase of more than 40% year-on-year. It is expected that by 2012, the scale of China's automotive electronics market will exceed 320 billion yuan. The rapid rise of the automotive electronics industry has benefited from the continued growth of the automotive market in China. In 2009, China's automobile production and sales were 13.79 million and 13.64 million, respectively, and it is expected to reach 15 million vehicles this year. On the other hand, it also benefits from the intensified competition in the automotive market and the continuous upgrading of automotive products.

“From a historical point of view, every automotive technology advancement in the past 30 years cannot be separated from the application of automotive electronics technology. In a certain sense, electronic technology dominates the direction and pace of automotive technology advancement. The future of automotive technology will also be competitive. More and more is reflected in the competition in automotive electronics technology.” Fu Yuwu, executive vice chairman and secretary general of the China Automotive Engineering Society, said in an interview.

It is understood that the current automotive electronics technology has been widely used in automotive engine control, chassis control, body control, fault diagnosis and audio, communications, navigation and other aspects. "Actually, the proportion of electronic products in the cost of complete vehicles will increase." Ren Yong, deputy general manager of Dongfeng Nissan, gave an account to reporters: "The cost of automotive electronics for compact cars of 1.6 liters or less accounted for The proportion of total cost is 15%, 28% for high-end and mid-high-end cars, and 47% for hybrid cars. The future car is a smart car with a computer driving four wheels."

Compared to traditional automobiles, electric vehicles are more important vehicles for automotive electronics technology. According to relevant experts, from the perspective of future development, automotive electronics technology will play an important role in key technologies such as electric vehicle power system matching control technology and vehicle-mounted power battery management technology. Automotive electronics account for a higher proportion of these vehicle costs, and some models are even about twice as high as conventional cars of the same class. This also shows that the development of the new energy automotive industry will bring a broader market outlook for the automotive electronics industry.

Local companies are struggling to move forward in China’s vast automotive electronics market and have long attracted the attention of multinational automotive electronics giants. The "Report" shows that after nearly 20 years of development, automotive electronics giants such as Delphi have already achieved localized production, and have begun to establish an independent research and development system.

The closed supporting system of automotive electronic products is an important reason that restricts the development and growth of the local automotive electronics industry. “Because more than 70% of China’s sedan products are produced by joint ventures, the foreign partners of the joint ventures firmly hold the decision-making power of auto electronic products. With the long-term cooperation, foreign-invested automotive electronic parts and components companies are in the country. Early in the vehicle package, it will take the initiative." Fu Yuwu said.

What is gratifying is that, despite the weak basic technology and insufficient accumulation, some domestic automotive electronics companies rely on the domestic market and strive to advance through independent research and development. For example, Dongfeng Electronics, Zhejiang Asia Pacific and other companies through the existing cooperation with the vehicle companies, through independent research and development began to get involved in control of automotive electronic products; some of the newly entered enterprises, such as Foshan Sanshui good helper, Shenzhen Hangsheng Electronics, etc. Focusing on such markets as automatic air-conditioning systems, door window control systems, car entertainment systems, and GPS, it has gradually gained a leading position in the domestic market.

Related policy measures have also provided strong support for the development of local automotive electronics companies. It is understood that as early as a few years ago, China had begun to use the "multiplier plan" project of the Electronic Information Industry Development Fund to support key automotive electronics projects. Since 2003, several projects including Changchun FAW Qiming Information Technology Co., Ltd., “China FAW Group Automotive Satellite Positioning, Monitoring, and Navigation System” have received key support from the “Multiplier Plan” and have achieved a series of gratifying results.

Take measures to strengthen the foundation at the same time At present, the automotive electronics industry has received widespread attention and attention. In the “Regulations for the Adjustment and Revitalization of the Automotive Industry”, the goals and directions for “the autonomy of key parts and technologies, and the parts and components for new energy vehicles have reached the international advanced level” have been clearly stated; the Plan for the Adjustment and Revitalization of Electronic Information Industry. China also proposed that "we must vigorously develop the automotive electronics and other applied electronics industries and promote the integration of industrialization and informationization." Judging from the current situation, China is accelerating its advancement from a "car big country" to a "car powerhouse," and the development of the automotive electronics industry needs many measures to strengthen the foundation.

The "Report" survey shows that most experts believe that the autonomous development of the automotive electronics industry has become the key to the structural adjustment of China's auto industry, while trucks, buses, and low-end cars with independent intellectual property rights should first become China's control of automotive electronics products. The breakthrough in development. In the next five years, the above-mentioned fields can be developed into "host plants to obtain autonomous development capabilities for control-type automotive electronic products" and "establish a relatively complete component support system."

"In order to achieve a faster technological breakthrough in the automotive electronics industry, it is necessary to strongly encourage vehicle manufacturers to adopt self-developed automotive electronic products." Fu Yuwu believes that the first need is to further strengthen the independent innovation incentive policy and increase the purchase of self-owned brand automobiles. The second is the need to strengthen the research and formulation of relevant regulations and technical standards for the automotive industry, especially for the new energy automotive industry. Third, there is a need to further encourage the development of new technologies and new products and to guide more enterprises into the automotive electronics field.

The "Report" suggests that solving the problem of combining "production", "learning" and "research" is one of the keys to the auto industry's ability to enhance independent innovation in the automotive electronics industry. It is proposed to set up a technology innovation alliance for the automotive electronics industry, aiming at common technologies and key technologies for industrial development, effectively integrate and use the advantages of production, education, and research to jointly tackle problems, and establish a legal and effective transfer channel for achievements to achieve technology promotion, saving research and development. Cost, shorten the research and development cycle, and adapt to the increasingly fierce market competition.