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As the local mainstream media, Changshu Radio and Television Station has been undertaking the task of broadcasting 65 channels including CCTV and Provincial Satellite TV. However, faced with the challenge of the common problem of domestic TV stations, such as the drop in ratings of "watching TV" and the increase of users' Based on the wired digital network, Changshu Radio & TV General Station has pioneered the "smart community" multi-functional man-machine interactive service platform, providing television users with extensive and personalized information through multi-functional and comprehensive information of "interactive television, information exchange and financial settlement" , Interactive services. As long as the user clicks through the TV remote control, not only the video programs such as TV review, time shift and video on demand can be realized, but also all-around information services such as medical treatment, finance, shopping, security and transportation without having to go out and enjoy the television. Implement the information interaction of the eight core functions of "government affairs information, culture and education, transportation, health care, financial services, television business, community service and convenience information". At present, Changshu town has more than have set up a "smart community" exclusive platform to become a powerful tool to guide community opinion. People from "watching television" to "use television" dual function of a new experience, CCTV "News Network" and Changshu TV news comprehensive channel ratings were increased by 12.5% ​​and 15.6% over the original. Changshu TV ratings soared.
Experts from the State Press and Publication Administration of Radio, Film and Television, Broadcasting Institute, China Cable Network Company, Institute of Acoustics, Chinese Academy of Sciences and Beijing University of Posts and Telecommunications carefully reviewed the project feasibility study report and construction plan, listened to the project progress report, Watched the demonstration of the project's realized functions and agreed that the "wisdom community" project of Changshu Radio and Television broke the closed and single framework of the original interactive platform and initiated the interactive docking platform of multi-content platform. The open "smart community" interactive information platform has hosted Jiangsu Wired Interaction, Shanghai-Guangzhou Interaction, Hangzhou Huayu, and Local Interaction four interactive platform content to provide users with a wealth of high-definition, standard definition TV programs and personalized services, to fill the gaps in the industry.
After the completion of the project, it will be conducive to expanding service functions of radio and television, innovating service mode, attracting more TV users, strengthening the role of broadcasting and television as the mainstay of the ideological and public opinion media and mainstream media status; rich personality such as interactive video on demand, video calling and smart home services Value-added business will also become a new economic growth point, enhance the profitability of radio and television, radio and television to achieve sustainable development.
All along, the concept of people's lives, television is used to watch TV programs, but did not expect to be able to use television today to achieve human-computer interaction, which Changshu radio and television "smart community" project into reality. At the review meeting organized by the State Administration of Radio, Film and Broadcasting of the State Administration of Press, Publication, Broadcasting, Radio, Film and Television held yesterday, the panel believes that the "Smart Community" project of Changshu Radio & TV not only opens up an interactive platform for open TV but also enables the program content to be rich and varied and ranks first among domestic counterparts. Its personalized service to fill the gaps in the industry.