Environmental Protection Device Water Curtain Booth,Commercial Spray Booth,Powder Coating Production Line,Environmental Protection Device Foshan Heiteng Intelligent Technology Co., Ltd , https://www.fsheitengproductionline.com
In the context of the weak performance of the micro-customer market in recent years, Changan Automobile began to structurally integrate its related businesses. It is reported that Changan Automobile Co., Ltd. established a separate Chang'an Commercial Vehicle Division on December 5 last year to be responsible for the integrated operation of research, production, supply, and sales of Changan brand micro-vehicles.
At the Changan Olivier offline and test drive event held on February 25, Yang Dayong, deputy general manager of Changan Commercial Vehicles Division, met with the media with his new business card. Previously, he was the head of the Changan Commercial Vehicle Business Management Department.
"The new commercial vehicle business unit combines all functions and will take a simulated profit assessment. The ultimate direction of future reforms is to establish a separate commercial vehicle company." Yang Dayong introduced.
The downturn in the micro-micro market has caused many car companies to feel more and more pressure, but thanks to the new product strategy, sales of Changan Micro-Bus not only declined in 2012, but increased 10.25% year-on-year to 374,000 vehicles. Among them, the new front-rear drive, Ono, was listed in February last year and achieved sales of 89,000 vehicles throughout the year. In January this year, the retail sales of the vehicle's terminal reached 15,000, and it has become the most popular Changan micro-bus model.
“After Ono’s listing, in the eastern region, the sales volume of traditional mini-vehicles has dropped sharply, and the trend of market upgrades has become apparent, reflecting consumers’ increasing emphasis on comfort and safety.†Yang Dayong said. This year, Ono’s target sales volume is 160,000 units at the bottom, sprinting 180,000 vehicles.
In recent years, the major consumer groups of micro-customers have not changed, but their spending power has obviously increased, and demand has also undergone tremendous changes. Consumers do not care about spending thousands of dollars to buy a relatively more stylish, comfortable and secure micro-customer. Wuling Hongguang, Changan Ono and other models selling, is the embodiment of this market demand upgrade.
Olivier is another model that Changan has launched to adjust to changes in the market and adjust product mix. The car is a pre-precursor, with 1.2L and 1.4L displacements, and it uses a new engine and chassis that is different from conventional microbuses. Currently, Oliver has only five editions, and the extended model will be launched next year. The car has begun to accept bookings, pre-sale price of 50,900 yuan, 1.2L models will be officially listed in Nanjing on March 29th. In terms of product positioning, Oliver has referenced many models, including Converse, Changhe Douglas and others. Olivier's project director comes from Changhe and has extensive experience in the development of the Big Dipper.
"Olympiad combines the comfort of a car, the versatility of an MPV, and the large space of a van. Its greatest feature is its versatility. There are only 25 combinations of rear seats. This is also the shape of the car. The main reason for research and development in the commercial vehicle sector rather than the car sector, said Yang Dayong.
Oliver's target sales this year are 50,000 to 60,000 units, and the target for next year is 100,000 units. The peak sales cycle of the product cycle is expected to be 200,000 units. "Between versatility and price, we want to find a balance and look for a new blue ocean. Oliver is unique in the market segment it belongs to," said Yang Dayong. In Chang'an's view, the emphasis on versatility, while ensuring comfort, safety, and economy, is the direction of future micro-product upgrades.
Chang’an expects that in the next 10 years, due to poor safety and comfort, the growth of micro-vehicles for conventional mid-engined rear-drive vehicles will be minimal, while the demand for micro-vehicles with front-drive and front-drive will increase significantly. It is expected to occupy 60% of the mini vehicle market in the year.
Along the way of Wuling Hongguang, Ono soon gained market recognition. In the future, Oliver will become a pioneer of the predecessor pioneer micro-commercial, and it remains to be tested.