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After experiencing the “dark winter†of the unusually low-profile truck market at the beginning of the year, in order to welcome the peak of the upcoming market, Liberation will fully sell heavy-duty dump trucks to seize the rare market opportunities and lay the foundation for the completion of the marketing goals of the whole year.
The overall situation of the truck market was very severe in 2009, and the market entered a deep adjustment year. Especially at the beginning of this year, the sales volume of the entire industry dropped drastically, and the “winter†of the truck market was exceptionally cold. After entering the second and the third months of the year, various localities started to market at different levels under the stimulation of the country’s local policies, projects, and funds. The government’s 4 trillion yuan investment in the next two years will implement 2 trillion yuan in infrastructure construction in 2009 to boost domestic demand. They will mainly invest in major infrastructure such as railways, highways, and airports; rural infrastructure construction; and construction of affordable housing projects. And the post-disaster reconstruction work in the earthquake-stricken areas.
By subdividing the market, Liberation believes that these investments do not have a positive effect on all in-vehicle models. On the contrary, they are only used for some models, such as dump trucks and special vehicles used for earth-rock transportation. Therefore, the General Trading Corporation has held sales conferences in all regions of the country and requested all overseas sales departments to focus on the dump truck resource reserve and sales work. At the same time, it also provided dump truck underwriters with appropriate policy support to encourage dealers to sell more. Dump truck.
At present, Liberation Aowei dumping, economical dumping and other products have become increasingly mature, and the product quality, performance, and price all have the level of competition with the mainstream products in the market, so liberation will also continuously improve the product's adaptability and the market. Demand is guided to a certain extent.
In March, the start-up of the freight market has been successively fast and slow in the region, but the overall market rhythm has basically been confirmed. It can be expected that the peak market demand will come, but the duration of this peak period should be shorter than the peak duration of previous years. Said fleeting. Therefore, the liberation of regional sales companies throughout the country has begun to invest in the sales of dump trucks, effectively improve the market analysis capabilities, strengthen the management of marketing objectives, and fully enhance the market competitiveness of liberation dump products, improve the sales contribution of dump trucks. rate.