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Rumors finally become reality. Last week, the signing ceremony for the reorganization of Changhe Automobile (hereinafter referred to as Changhe) by Beijing Automotive Industry Group (hereinafter referred to as Beiqi) was held in Nanchang, Jiangxi Province. Beiqi will hold 70% of Changhe shares.
Since Changhe intended to break away from Chang'an, news about its reorganization has continued to spread, and BAIC is also one of the "objects of sex scandal." Changhe's choice of BAIC is not difficult to understand, and its purpose is very clear - I hope to become bigger and stronger within a short time, at least not so marginalized. Beiqi also gave a corresponding commitment: By the end of 2017, BAIC will invest a total of 13 billion yuan to make Changhe's annual vehicle production capacity reach 500,000 vehicles with an annual operating income of 50 billion yuan. For Beiqi, reorganizing Changhe can do large-scale and perfect layout on the one hand, and on the other hand, it is beneficial to its listing process.
Such a marriage seems to be beautiful, but because there are lessons, there are still some hidden concerns. As we all know, Changhe had had a relationship with Changan before joining Beiqi. In 2007, under the influence of a variety of external conditions, Changan reorganized Changhe and Hafei. After several years of ups and downs, eventually Changhe was separated from Chang’an. It is difficult to determine whether Chang'an and Changhe are right or wrong. However, the restructuring has not reached the expectations of Changhe's continued development. It is one of the reasons for the separation. Choosing to reorganize again is also the way Changhe hopes to achieve the above goals, and his self-motivation is worthy of recognition. However, after the reorganization, Changhe’s mentality is very important. If he is too aggressive and profitable, it will be counterproductive. Changhe should have a sense of urgency, not only to maintain a sense of urgency but also to look at the situation from the perspective of BAIC.
It is undeniable that Beiqi has entered the top five of the domestic industry in terms of scale. However, compared with SAIC, FAW, Dongfeng, etc., BAIC still has a large gap in sales, technology, capital, product lines, etc., and lacks sufficient The background, even if compared with Changan, is also between Bozhong, in which the sales of independent brands are even weaker, which is a certain gap from Changhua's expectation of relying on big trees and enjoying the cool weather. In fact, this is not difficult to understand, which is the reorganization of the car companies do not want to reorganize the side is the general car like it? There is a gap between reality and expectations. It is believed that Changhe also has a clear understanding of this point, but there is still a difference between quantity and quality between cognition and real acceptance, especially under the premise that Changhe is eager to find the next family. The extent of the gap can be accepted and it is still unknown. This requires Changhe to be able to calm his mind, accept the reality, actively promote restructuring, and instead of encountering problems, he is ready to go.
In addition, as a reorganized party, Changhe cannot place its full development on BAIC. In addition to actively cooperating and rationalizing the relationship with BAIC, it should also exert its subjective initiative. Changhe itself is the most knowledgeable about Changhe. After so many years of development, it is still impossible to form a climate, indicating that there are many deficiencies in Changhe itself, which are caused by both objective factors and subjective factors. In the process of restructuring, we must also face these weaknesses. How to handle the deficiency will test the courage of Changhe.
Of course, both the reorganization party and the reorganized party must have a good attitude in order to deal with the problems that follow. “The combined strength of the husband and wife, their profit and loss†also applies to Beiqi and Changhe.