Yongkang has nearly 200,000 vehicles, which is calculated at an average price of 250,000 yuan per vehicle. Each vehicle is put into maintenance and repair costs at least 5,000 yuan per year. Then, in Yongkang, the automobile after-sales service industry is more like a “big cake” with an annual output value of nearly 1 billion yuan. At present, this valuable "big cake" is almost monopolized by major auto 4s stores and dealers, and it is difficult for general auto repair shops to get involved.
However, the Ministry of Transport and the National Development and Reform Commission and other 10 departments jointly issued the "Guiding Opinions on Promoting the Transformation and Upgrading of the Automobile Maintenance Industry and Improving the Quality of Service". A series of measures are aimed at monopolizing the ills in the industry such as the Swords 4s store. New practices such as “chain operations” have led many investors to see potential business opportunities in the automotive after-sales market.
It is predicted that by 2020, China's automobile ownership will reach 250 million, and the maintenance market demand will double again. The output value of the maintenance industry is expected to exceed 1 trillion yuan. With the continuous growth of family cars, the knowledge of automobiles is becoming more popular, the urban rhythm is accelerating, the concept of maintenance and consumption of the majority of car owners will become more rational and mature, the consumption structure will change, the consumption demand will be more diversified, the car will be regularly maintained and tested, and personalized, The demand for quality maintenance services will increase significantly, and branded and chained fast repair services will be favored.
After-sales service market segmentation is more suitable for market demand. Yongkang citizen Ms. Li’s car has traveled 30,000 kilometers and went into the 4s shop for maintenance. In addition to the regular maintenance costs, I have to change several accessories: “I don’t know anything, all at once. It took thousands of dollars.” Ms. Li told reporters that she also knows that the price of 4s shop is high, it is several times outside, but the auto repair shop outside is not at ease, only to go to the 4s shop “挨宰”.
For car consumers, 4s shop maintenance is expensive and opaque, roadside repair shop maintenance and maintenance is dirty, the domestic car repair industry level is uneven, bringing opportunities for the automotive after-sales market segmentation.
From the experience of foreign countries, the automotive after-sales service market usually goes through the development stage of small stores - comprehensive big stores - segmentation services. The release of the opinions of the ten departments made the automotive after-sales service industry see the hope of future development. The opinions clearly stated that it is necessary to make full use of the Internet of Things technology, establish a traceability system for auto repair parts, ensure that the supply channels of parts are open and transparent, and realize traceability and traceability of auto repair parts. When the legitimate rights and interests of consumers are damaged, they can be recovered and accountable; Develop third-party auto repair parts certification institutions to strengthen the quality and credit guarantee of accessories; encourage chain operations and promote market structure optimization.
“If the after-sales market is subdivided, it will be replaced by a special tire shop after the tires are changed. The window also has a special replacement chain.” Many industry insiders believe that the segmented market is more suitable for today’s market demand. Reduce opaque charges.
The spare parts industry chain ushered in an opportunity. This policy of resolutely implementing repair parts to break monopoly has brought new development opportunities to many auto parts production and distribution enterprises.
Today, Yongkang has more than 100 large-scale auto parts companies. For these companies, the segmentation of the automotive after-sales service market is a rare opportunity.
According to reports, the after-sales service market spare parts produced by independent manufacturers can provide lower purchasing prices and lower the cost of the industrial chain compared with the original spare parts. Independent manufacturers often do not have access to the original spare parts specifications, which is the main difficulty in the automotive aftermarket. By introducing competitive products of comparable quality, and forming a fair market competition with OEMs and original accessory parts manufacturers, it can provide more and more economical choices for consumers who need to carry out vehicle repairs.
Of course, some experts pointed out that breaking the monopoly does not mean that all the accessories can be released into the market, but should promote the benign and healthy development of the auto parts market in a more standardized and orderly manner.
After-sales subdivision, the riders have something to say "the extraterrestrial meteor": It is a professional and sound industry segmentation. There are so many cars in China, the automobile after-sales service market is very big, but now the choice is small, go to the 4s shop and be afraid of being slaughtered. Going to other places is also afraid of repairing badly, mainly because there is no sound supervision system.
"I am a flying pig": 4s shop is simply profiteering, I have a relative to open a steam repair factory, the same difference in the price of accessories is a normal number of times, many times 4s shop is also not well repaired, into the 4s shop There is a feeling of "the lamb to be slaughtered." However, the outside auto repair shop is also chaotic, consumers are not assured, if there is a regulatory system just fine.
"Yongkang Xiaolan": I have always felt that China's automobile after-sales service market is very big. Before, everyone said that the United States is a country on wheels. In recent years, there have been more and more cars in China, and it is also called a country on wheels. Compared with the sound automobile after-sales service market in developed countries, our auto after-sales service market is very chaotic. It is not a 4s shop with a big opening for the lion, it is a private auto repair shop that makes people feel unfinished. In foreign countries, the tire shop is a special tire shop, the paint shop is dedicated to paint, I hope that our car after-sales service market can go in that direction.
"Happy days": I think the premise of market segmentation is that supervision is strong, and the way of accessories is open and transparent. Just like we look at logistics information, we can know "identity" by scanning. Should also vigorously popularize the basic knowledge of the car, do not open the car for half a year, do not know which is the water tank, you must have a basic understanding of the car, so that consumers can shine their eyes without being deceived, which is conducive to the automotive after-sales service market segmentation. Turn.