On June 30th, the domestic media first revealed that the STAHLGRUBER GmbH, Europe’s largest auto parts service provider, had divested from China’s market with a fierce slug, which immediately caused an uproar in the circle. On July 2, the Wall Street Journal Network also reprinted the article in the “Market Watch†section. Afterwards, Qing Yan, the general manager of the Treasury’s wholly-owned subsidiary in China, Treasurer Trading (Shanghai) Co., Ltd. (hereinafter referred to as Tupperware Shanghai), responded positively to the media report, stating that the shareholders of Treasury Shanghai Co., Ltd. It has indeed changed. After the international auto parts service provider Lanba and Citi’s “best-fit†business were blocked in China, Mr. Cooper, the auto parts business from Germany, also encountered a “cold encounter†in the Chinese market. In the world's first automobile production and marketing country, why did the "Treasoners" not only failed to realize the concept of entering China at the beginning, but instead "lost the city of Mai"? Silent transfer move According to domestic media reports, the earliest evidence of Tikob’s withdrawal from the Chinese market was the change in the types of companies in business and industry data. The shareholder of TBS Co., Ltd. was changed from Shanghai Cooper Asia After-sales Service Holdings Co., Ltd. to Shanghai Chuangtu Trade Co., Ltd., and the type of company was changed from a wholly foreign-owned enterprise limited liability company to a sole natural person limited liability company, but the legal representative was also the general manager of the company. rock. As early as February this year, Treasury has quietly started this exit plan. It is reported that Qing Yan has registered Shanghai Shengtu Trade Co., Ltd. in the name of an individual in the Shanghai Free Trade Zone. This fact has also been confirmed by Qing Yan himself. In a notice to the media, he said that in February this year, the original shareholder of Tupperware Shanghai Cooper Asia After-sales Service Holdings Co., Ltd. had a 100% share transfer. However, according to his statement, due to the signing of the brand licensing agreement between the two parties, the Tupperware Shanghai company will continue to use the “STAHL GRUBER†brand after the transfer, and the two parties will also mutually support the procurement of parts and the development of suppliers. As a professional auto parts distributor and service provider from Germany, Cooper was established in 1923. Currently, it has 88 stores in Europe and a logistics center with a storage area of ​​200,000 square meters in Germany. 300,000 kinds of automobile spare parts have become Europe's largest auto parts service provider. It is reported that Tupperware carries out the distribution of auto parts to auto repair shops and wholesalers in European countries on a daily basis. The maximum number of shipment lines is 1300, avoiding the middle layer wholesalers. In 2008, Tupperware headquarters in Germany began to plan the expansion of the business to the Chinese market. In January 2011, Tupperware Trading (Shanghai) Co., Ltd. was formally established to try to establish procurement, marketing, warehousing, distribution and customer service. One of the operating systems, but this "German model" of the transplant plan did not finally do so. What is the crux of resignation? For those insiders who are familiar with the "Tuber's model," most of the international auto parts service providers have established an entire branded operation system that has experienced "accidental" symptoms in the Chinese market. Song Haibo, director of the network management department at SAIC's Haotuo Management Center, told reporters that the chief reason why Treasson chose to withdraw from the Chinese market was the complexity of China's auto parts market and the lack of a regulatory system. The standardized and standardized auto parts service model was facing Great resistance. “The key to Treasury’s business is to work with various suppliers to meet the needs of different customers for a variety of vehicle accessories. However, it needs to be acknowledged that the types of vehicles in the Chinese market are more complex than those in the European market, with one company taking on all resources. The inventory business is more difficult, said the person in charge. In terms of supply of accessories, the Chinese and German markets are also quite different. It is understood that the spare parts supplied by TKB in Germany can cover more than 80% of the demand for passenger vehicle maintenance. However, China's cross-model transverse parts distributors usually contain only wearing parts, greatly reducing the available varieties, and operating scales. The reduction. Qingyan himself also admitted that Treaso’s business model is flat marketing, that is, establishing its own platform for resource integration for suppliers and garages. In order to make this model work in the Chinese market, it needs to be in product varieties, regions, Three breakthroughs have been achieved in the number of maintenance terminal customers, but it will be very difficult to achieve this goal in a market environment that is currently immature and unregulated. Obviously, the "Tubber model" is not suitable for the current stage of China's auto repair market. Reflections from the Treasury Cooper Event Whether it is Treaso Cooper, or the previous Blue Blaster and excellent distribution, although for various reasons gave up the transplant of the original business model, but still give China's auto parts industry counterparts to provide a lot of reference to operational experience. In fact, the approach that Tupperware pursues for the viscosity of customers' core services and strengthens relationships with customers has been recognized by the domestic auto parts industry. Not only simply providing auto parts, but also emphasizing support to customers' service plans. Many auto parts companies including Hao Tubang are currently implementing this kind of consumer-oriented service plan. In addition to the international auto parts manufacturers in China, other domestic auto parts suppliers also face similar problems and the same market environment. For the domestic market with various types of models, Song Haibo believes that through "bundling and warming up" methods, independent coalitions can strengthen cooperation, and in operation, they can try several manufacturers to share the task of stockpiling inventory resources for different models. At the same time, the chaotic situation caused by the disorderly competition in the market has also caused many formal auto parts manufacturers to “scratch their headsâ€. How to form a standardized, standardized market management, in the industry continue to call for. In recent years, many parties such as the government, industry associations and auto parts dealers are actively seeking ways and means to establish an orderly and standardized market. In May this year, the China Association of Automobile Manufacturers initiated the establishment of the China Automotive Aftermarket Committee, which will play an important role in coordinating with the government in formulating relevant policies, developing and revising industry standards, and conducting industry self-regulation in the area of ​​automotive aftermarket. Related industry analysts said that the current development of the automotive industry, the strong demand for development will prompt more auto parts chain companies to participate. Many efforts will also promote the development of the domestic auto parts market in the direction of formalization, but it will take time and patience to overcome various difficulties. 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