The situation does not seem to be good for Guangxi Yuchai Group. The impact of the financial crisis is self-evident, and in terms of market segments, Yuchai’s traditionally dominant product, the medium-sized machine, has gradually shrunk in recent years, while heavy-duty machines and light-weight machines have gradually become in full swing.

Even so, from January to September 2009, Yuchai Group successfully broke through the negative impact of the financial crisis, achieved sales revenue of 19.792 billion yuan, an increase of 16.8%, and sold 526,000 units of engines, an increase of 12.59% year-on-year. The first place in the industry.

In the first half of last year, the growth of the diesel engine industry was spurt. It is difficult to imagine the difficulty of surpassing this historical high point in the context of the financial crisis. How did Yuchai do it?

East is not bright on the west

Agricultural machinery power is not Yuchai's traditional strengths. However, when the commercial vehicle market was hit by huge shocks, the sector gradually took off, once again highlighting Yuchai's unique advantages in the product chain.

The combine harvester market is the source of the Yuchai engine's smooth entry into the agricultural machinery sector and its rapid occupation of the market. It is also an accessory product that Yuchai’s engine has a significant advantage in the field of agricultural machinery. Many agricultural machine users know and understand Yuchai through harvesters. .

In 2003, Yuchai Engine began to support the Futian Valley God combine harvester. Yuchai Engine has been highly recognized by the Chinese peasant users with the excellent product quality and timely and thoughtful service.

Futian Lovol Heavy Industry Weifang Agricultural Equipment Division Purchasing Department Deputy Minister Chuan Yaoyao said that Foton Lovol has a strict supporting plant appraisal system and is cautious in selecting ancillary products; Yuchai is a famous engine manufacturer in China, and it has powerful The R&D, production, and service capabilities are the guarantees for its development in new areas. The sales of Revo Valley God combine harvester ranked first in the industry for 8 consecutive years, with a market share of more than 70% and a market holding of more than 300,000 units.

By 2007, Yuchai matched 9000 Kushiro harvesters, which rose to 15,000 units in 2008 and 17,000 units in the first half of 2009, accounting for nearly 50% of the production and sales volume of the Revo Valley God Combine.

When talking about the evaluation of Yuchai's products, Ruan Chuanyao said that compared with other similar products, Yuchai's products have good product reliability, strong power and obvious fuel savings, and users reflect that with other brands of diesel harvesters for a day The operation needs to consume about 400 yuan more than the oil, matching Yuchai engine harvester harvesting the same area of ​​wheat, one day fuel consumption costs can save 50 to 80 yuan; a sound service network, parts supply, the service radius is small, the response time is short The service personnel are well trained and work efficiently. These advantages have accumulated a good user reputation for Yuchai products.

After Yuchai entered the agricultural machinery market, it played a good role in promoting the development of the agricultural machinery industry, especially the service concept of the agricultural machinery industry.

Shen Youqiang, deputy general manager of Tianjin Tractor Manufacturing Co., Ltd., told reporters that as a latecomer to the harvesting machine industry, Tiantuo Company had done a lot of market research and initially selected several suppliers. With the in-depth understanding of the harvester market, the information returned from the users shows that Yuchai's engine has good reliability, fuel economy, and timely after-sales service. The users have extremely high recognition of Yuchai Engine.

“Our starting point is the same as the user. What the user needs is what we are willing to provide.” Shen Youqiang said. As for the supporting power of harvesters in Tianmao, the matching rate of Yuchai has risen linearly. In 2007, it accounted for 30%. In 2008, it produced and sold more than 400 self-propelled combine harvesters in all of the year, and the supporting rate reached 50%. In the first half of 2009, More than 600 wheat combine harvesters were produced and sold, and more than 200 rice combines were harvested. The matching rate of Yuchai exceeded 80%. Such a high level is rarely seen in agricultural machinery enterprises. This also shows that users have a special liking for Yuchai engines.

Shen Youqiang said that people who come in contact with Yuchai feel not only their rigorous and dedicated work, but also their close partners, mutual support and common development.

At the beginning of 2009, Tiantuo Company received an order. The other party requested to supply it within a short time, otherwise it would find another home. In the face of sudden business, the supply of engines has become the key. At that time, when Yuchai’s production was busy, could they provide timely orders for additional orders? After receiving a request for supply from Tiantuo Company, Yuchai provided a clear reply within one hour to ensure that it was on time. Delivery.

“This may be a normal trivial matter for Yuchai, but it is touched to bring more of it.” The urgency of being able to worry about the main engine plant, there is a partner like Yuchai, so that Tiantuo Company is very satisfied. It is no wonder that 80% of Tiantuo's harvester products are supporting Yuchai's engines. Coincidentally, Minister of Industry and Information Engineering of Foton Lovol also stated that Yuchai’s engines accounted for half of the supporting fields in the Futian Valley God Harvester, and also enjoyed a reputation in the harvester industry. With the products and services of Yuchai, Yuchai’s customers are The increasing recognition of brands is a good development trend.

Foton Lovol and Yuchai not only cooperate closely in the field of harvesters, but also in depth cooperation in the field of tractors. Yuchai's wide series and multi-product development pattern, coupled with a group of highly qualified and innovative talents, has strong product research and development capabilities, and develops marketable products for agricultural machinery operations. It will surely be in the field of agricultural machinery. Great shine.

Layout industry chain

The rise of the agricultural machinery sector is a microcosm of Yuchai's product strategy. The abundant product chain and strong adaptability have always been the “killers” of Yuchai’s unique rivers and lakes. This is not unrelated to Yuchai’s mature industrial structure.

Yuchai Group is a large-scale cross-industry enterprise group with more than 30 controlling or shareholding subsidiaries, including one company with annual sales revenue of over one billion yuan and six companies with over one billion yuan.

In 2009, Yuchai Group ranked 265 in the Top 500 Chinese Enterprises, 141th in China's Top 500 Manufacturing Companies, and No. 111 in the Top 500 Most Valuable Chinese Brands. Yuchai Group is developing in a strategic direction of “a product chain (diesel engine) and multiple industrial clusters (six industrial clusters)”. It is in the process of stretching the host product chain, rising the potential sector, and accelerating global distribution.

Yuchai attaches great importance to the layout of different “chess pieces” on the automobile industry chain, and is the direction of Yuchai’s industrial adjustment and industrial layout. The logistics and lubricant industries seem to have a large span in the field of machinery manufacturing. In fact, they serve each other in the automotive industry chain and support each other. For example, Yuchai Logistics focuses on integrating Yuchai's engines into its logistics operations, and promoting the expansion of the engine's main business. After the Yuchai overall plate is made larger, the engines and parts need a lot of logistics to support logistics. Increased capacity; Yuchai Lubrication services Yuchai Engine's unified use of oil, which will help guide the user's maintenance of Yuchai Engine.

Yuchai places great emphasis on building and nurturing the core competitiveness of the industry group. For example, Yuchai Heavy Industry and Yuchai Gasoline are the potential areas of Yuchai, and are given priority in resources. At present, Yuchai Heavy Industry, the annual output value of excavators has exceeded 1.2 billion yuan, and the annual output value of Yuchai’s special gas also reaches 350 million yuan. Is growing rapidly.

In terms of industrial adjustment, based on considerations relating to the main business of the engine or the existing industrial clusters, it will acquire or control promising companies. For instance, in November 2008, Yuchai took advantage of the opportunities brought about by the global financial crisis and the transformation of state-owned enterprises, and seized the opportunity of restructuring Zhejiang Haihong Group to acquire a 35% stake in the company and successfully entered the Haihong Group in an effort to resolve the issue. Yuchai Heavy Industry's high-pressure hydraulic parts procurement has long relied on import bottlenecks. As the key parts of the excavator, the domestic high-pressure hydraulic parts are currently concentrated in the low-end products, the mid-range general use domestic Haihong, and the high-end all imported. In the future, there will be a large market space for domestic hydraulic components to replace imported products. For some companies with little relevance and those with low added value, they adopt exit strategies.

In the aspect of industrial layout, the first is the production layout. It has adopted a stretched product chain and an inter-regional development strategy for the engine industry. It has successively established joint ventures in Shandong, Xiamen, Sichuan, and Zhuhai, effectively utilizing local human resources and processing. Resources, production facilities, and logistics support build product advantages, reduce production costs, and enhance competitiveness. Second, the market layout, taking advantage of China’s influence on the ASEAN region and Guangxi’s geographical advantage in the ASEAN region, has established offices in countries such as Vietnam, Thailand, Malaysia, and Indonesia. The national conditions and road conditions in these countries are similar to those of China and the market potential of agricultural machinery. huge.

At the same time of competitiveness cultivation, industry adjustment and industrial layout, Yuchai Group is committed to the implementation of the "strategic-financial" management and control model and the construction of a strategic management system to ensure that Yuchai is moving toward "building a world-renowned brand and achieving large-scale transnationalization. The corporate group's vision is moving forward.

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Born in misery

The manufacture of engines that are independent of the main engine plant is not an international mainstream. As the only remaining large-scale independent engine manufacturer, Yuchai’s people are deeply immersed in a sense of urgency. It is this sense of “risk of suffering from peace and suffering” that has caused Yuchai to show calm and calm in the face of the sudden financial crisis.

In the face of the ups and downs of the global financial crisis, some companies are in dire straits and are even defeated. Of course, many companies have withstood the test and began to recover when the economy is getting warmer. Yu Ping, chairman of the board of directors of Guangxi Yuchai Machinery Group Co., Ltd., said: "To maintain the company's sustained and healthy development, it is necessary to strengthen the company's 'hematopoietic' function, and to permeate the reform throughout the entire process of enterprise development. The virtuous cycle will make us at any time. All can be leisurely."

Yuchai has grown from an annual output of only a few thousand diesel engines to an annual output of 550,000 diesel engines, and has become China's largest internal combustion engine production base; it has developed from a single diesel engine to a diesel engine, construction machinery, special-purpose vehicle, logistics and electromechanical, and automotive chemicals. The large-scale modern enterprise groups in the six major industrial sectors of auto parts and components have achieved sales revenue of over 20 billion yuan in 2008 and achieved the goal of “rebuilding a Yuchai within three years” on schedule.

However, Yuchai people are not arrogant and unconvinced because they feel that they are still not strong enough. To maintain the sustained and healthy development of the enterprise, there are still many problems that need to be solved. There are still many projects that need to be pushed forward. Yuchai people are in such dissatisfaction. Deepen the reform of the enterprise, continue to overcome the problems that hinder the development of the enterprise, let the blood be in a healthy cycle, and constantly replenish fresh blood.

Yuchai has a strong sense of crisis and turns this crisis consciousness into a real corporate behavior. Yuchai Group, located in Yulin, Guangxi, is neither edged nor coastal, and has no geographical advantage. Without the protection of an automobile factory, Yuchai, as an independent engine supplier, can only rely on its own efforts. Yuchai attaches great importance to crisis awareness education, business philosophy "excellent quality, international Yuchai", mission "to use excellence and leadership to meet public demand for power", vision "to build Yuchai's world-renowned brand, to achieve a large multinational enterprise group" spur jade The Chai people are fearless and work together to build their own advantages and build their core competitiveness.

Junping said, "Stirring the backbone of the national industry, objectively and calmly dialectically thinking about dangers and opportunities, realizing turning threats into opportunities, like the fire of hope in the icy cold current. Yuchai is innocent! Yuchai has no regrets!" The responsibilities and beliefs of the headmen are passed on to each employee. This is a high-level crisis education.

Yuchai shall hold more than two business analysis meetings each year, accurately analyze market conditions in accordance with national policies, take active measures to meet market demands, and even perform PK with industry competitors to find gaps with competitors to make up for their own Insufficient, this enables Yuchai to make timely and correct decisions, making Yuchai’s strong market stronger, and weaker markets also gaining strong development, eventually catching up with competitors and leading the development trend of the industry.

If crisis awareness is the premise for enterprises to crack the crisis, then under the turmoil of the global financial crisis, Yuchai’s actions to successfully crack the crisis are more worth learning.

The first is to optimize the industrial layout. The company has stripped many subsidiaries such as Dye Company, Paper Products Company, Garment Company, etc., which have low correlation with the main business, small scale, and low technological content. In November 2008, Haihong Group was successfully acquired and acquired a 35% stake in the company to solve the bottleneck problem of Yuchai Heavy Industries' long-term reliance on imported hydraulic components.

The second is to timely adjust the product structure. According to the national government’s implementation of a 4 trillion yuan scale policy to stimulate domestic demand to stimulate economic development, the implementation of agricultural machinery subsidies policy, fuel tax policy, and highway toll-by-weight policy, and since the beginning of last September, Yuchai has improved its product structure through the adjustment of its product structure. Quality, combined with the market to carry out technical research, product development to low-cost, lightweight, fuel-efficient changes in direction, while vigorously developing agricultural machinery products, carrying out large-scale cost reduction projects, for the development of Yuchai built product and market advantages. For example, in 2009, iEGR technology and 16-liter YC6T electric diesel engines were introduced, Yuchai's hybrid engines, LNG engines, and CNG engines also achieved batch matching.

The third is to expand into rural and overseas markets. According to the changes in the market, Yuchai’s sales team has unusually operated to snatch market share. After extensive investigations, it has found that rural and overseas markets have great potential. They decisively sell products from “town” to “village” and from “domestic” to “overseas”. "With brand advantage, we have opened up a broader market space.

Last year, the national agricultural machinery subsidies were 4 billion yuan, which has increased to 10 billion yuan this year. For every farmer buying a farmer, the average subsidy is nearly 30%, and the maximum subsidy for large-scale machinery is 200,000 yuan. According to the current market share of Yuchai farm machinery up to 40%, the national market will bring Yuchai an increase of 500 million yuan per month.

In terms of overseas markets, Yuchai excavators also exported to more than 30 countries and regions in five continents such as Europe, America, and Oceania, achieving a 1:1 ratio of internal and external sales. In 2008, Yuchai exported excavators. With 952 units, the export volume reached USD 23 million, which was the highest in history, among which the export of excavators below 15 tons ranks first in the country. On February 17, 2009, Yuchai entered into a 10 million US dollar agreement for the supply and sale of engine products with Russian companies. It was the first time that China's single engine products were exported to Russia in bulk.

In case of rainy day, Guangxi Yuchai Machinery Co., Ltd. carried out an important work in 2009, that is, the optimization of the process of fighting, so as to more effectively improve work efficiency and reduce the cost of work. The data show that 197 invalidation procedures and 132 invalidation management systems were eliminated, the overall optimization rate of the process was 60%, 170 process optimizations were completed, 769 systems were optimized and revised, and the comprehensive optimization rate of the system was 90%; the average of each process was The number of links was reduced by 0.5 before optimization and the overall link reduction was 10%. However, they also proposed a higher goal of reducing the process link by 20% to 30%.

The strong sense of urgency and self-conscious action made Yuchai progress every day.

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