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Recently, Cooper Tires, a global tyre replacement specialist, was awarded the title of “Energy Star†by the US Department of Energy to recognize Cooper Tires’ long-term commitment to green technology exploration and research. Since its launch in 1992 by the U.S. government, the "Energy Star" program has been widely recognized in various industries and has gradually become a benchmark in environmental protection research. However, in the automotive tire industry, no tire company has ever won. Energy Star "certification. Today, Cooper Tire became the first tire company in history to obtain this certification. It is a major breakthrough for the tire industry in the exploration of new energy, and it will also lead the industry to develop more in-depth environmental protection R&D projects.
"Energy Star" as an energy conservation program for consumer goods aims to reduce energy consumption and reduce greenhouse gas emissions from power plants. The earliest products that matched this plan were mainly computer and other information appliances, and they gradually extended afterwards. This time, Cooper expanded this plan to the automotive tire industry and became the leader in energy conservation in the automotive tire industry, which will make the entire tire industry more focused on energy conservation and environmental protection.
Many years ago, Cooper started to invest in "green" tire projects and insisted on finding ways to save capital and increase efficiency. The “Energy Star†certification this time is the result of the joint efforts of each energy conservation team at the Cooper plant and is an affirmation of Cooper's commitment to research and development of energy-saving and environmentally-friendly tires. These "green" projects, headed by Frank Schrum, manager of NATO Energy, and Tim Grilliott, director of lean engineering, can save Finelli, Texarkana, and Tupelo a few hundred thousand dollars each year.
In China, Cooper tires also value energy conservation and environmental protection. In the face of the global financial crisis, Cooper responded positively and took the lead in the industry to put forward the concept of “cost innovation†to cope with the current extremely difficult market environment. According to the data, in Cooper tires, the energy consumption of each tire production line in 2008 was reduced by 30%, and the production quality was also improved. The efficiency of Cooper's Shandong production line has increased by 40%, and the scrap rate has dropped below 3%. At the same time, Cooper has followed the pace of international environmental protection and started to use Low PCA Oil for production at its domestic factories. In addition, Cooper adheres to the concept of environmental management and most domestically launches several green dealerships.
"Do the right thing" is Cooper's corporate culture. Cooper China is actively investing in energy conservation and environmental protection while continuing to develop high-quality products and providing comprehensive after-sales services. Cooper tires have always done their utmost to take corporate responsibility.
In November 2008, Cooper was awarded the "2008 Multinational Corporation China Contribution Award" for the 30th anniversary of reform and opening up. In the 2009 plan, environmental protection is still an important issue for Cooper. Cooper will continue its own energy conservation and environmental protection cause and lead the Chinese green tire industry.
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